Privacy Policy

Please carefully read this Privacy Policy. By accessing, browsing or otherwise using this website, you create a binding contract between you and us, and you acknowledge that you have read, understood and agreed to be bound by this Privacy Policy. If you do not agree, please do not use the Website.

Thank you for your interest in Baylor University Hankamer School of Business (the “School”) Master of Business Administration Online program (the “Program”). This privacy policy (the “Privacy Policy”) describes how Academic Partnerships (“Academic Partnerships, “AP,” “we,” or “us”), the operator of (the “Website”), collects, uses, and discloses information from and about you when you visit and use the Website, as well as your ability to control certain uses of that information. Academic Partnerships respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. By accessing or otherwise using the Website, you agree to AP’s collection, use, and disclosure of your information in accordance with this Privacy Policy.

Collection of Information

Information You Provide

Academic Partnerships collects information from you when you give your consent, when it is necessary to perform a contract or to comply with a legal obligation, or if AP has a legitimate interest for processing the data (e.g., reporting possible criminal acts or threats to public security to a competent authority), including personal information. For example, we may collect your information when you submit a form requesting information about the Program, provide information to us through the Website, or otherwise contact us. The information we collect may include your name, address, e-mail address, telephone number, prior educational background information (e.g., GPA range, name(s) of prior institution(s) attended, or prior degree(s) earned), and the content of any communications that we exchange.

Information Collected Via Technology

When you visit the Website or interact with e-mails that we send to you, we may passively collect information from you and store that information on our server logs, including your internet protocol address (“IP address”), browser type, operating system, device identifier, device model, software version, or mobile or ISP carrier information. We also use Cookies and other technologies to collect information about your visit to the Website, such as the date and time of your visit, the information you searched to find the Website, or your activity on the Website. “Cookies” are small files which may be stored on your computer during your use of the Website and contain data about your use of the Website. We may use session Cookies (which expire when you close your browser) or persistent Cookies (which stay on your computer until you delete them) to understand more about your activity on the Website. Each cookie performs one or more of the following functions:

  1. Essential Cookies: These first party cookies allow you to use a feature of the Website, such as to stay logged in or make purchase.
  2. Analytics Cookies: These can be first party or third party cookies. Such cookies track information about how the Website are used we can make improvements and report on our performance. We may also use such cookies to test new ads or features.
  3. Preference Cookies: These first party cookies store your Website preferences.
  4. Ad Targeting Cookies: These third party cookies (also called “behavioral” or “targeted” advertising) are placed by advertising platforms or networks to deliver ads and track performance or to deliver ads based upon your activities.

Online Advertising. We use Cookies and other technologies, such as pixel tags, web beacons, and clear GIF files, to help manage our online advertising program. These technologies may enable us (or third-party advertising services we work with) to learn which advertisements bring users to the Website. They also may enable us (or third-party advertising services we work with) to track the actions of users online over time and across different web sites or platforms to measure statistics of our marketing efforts, and to deliver electronic advertisements that may be more relevant to individual consumers and that will improve the consumer experience. For information about how tracking works for online advertising purposes, and what happens when you elect a do-not-track option, visit In addition, some third-party businesses may provide a mechanism to opt-out of their technology. For more information about the opt-out process, visit the Network Advertising Initiative website.

How We Use Your Information

AP may use the information that we collect from and about you in order to:

  • Provide information about the Program to you.
  • Personalize your experience on the Website and help us better respond to your individual needs.
  • Improve the Website. (We continually strive to improve the Website based on the information and feedback we receive from you).
  • Process specific inquiries that you make of us.
  • Send you promotional emails and other updates.
  • Protect the security of the Website.

We may also use the information that we collect from and about you as described to you at the point of collection or otherwise for purposes which you expressly permit us to use the information. Finally, we may use de-identified information about you in an aggregated or anonymized manner to help us analyze the use of the Website. This Privacy Policy does not limit our use or disclosure of de–identified information, and we reserve the right to use and disclose such information to our partners, advertisers, and other third parties in our discretion.

We will retain your personal information for as long as necessary to provide you with the services through the Website or to otherwise administer and maintain the services and our Website.

How We Disclose Your Information

Academic Partnerships may share your information with other entities or individuals outside of AP in the following limited circumstances:

  1. (1) with your consent;
  2. (2) to our Service Providers (as defined below), if the disclosure will enable them to perform a business, professional, or technical support function for us;
  3. (3) to satisfy any applicable law, regulation, legal process, or enforceable governmental request;
  4. (4) as necessary, to enforce the Terms of Use, including investigation of potential violations thereof;
  5. (5) to detect, prevent, or otherwise address fraud, security, or technical issues;
  6. (6) to protect against imminent harm to the rights, property, or safety of AP, Website users, or other third party or parties, as required or permitted by law;
  7. (7) to a third party in connection with a corporate reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock, including in connection with any bankruptcy or similar proceedings; and
  8. (8) as described to you at the point of collection.

Academic Partnerships may also share de–identified information in an aggregated or anonymized manner with third parties for their marketing or analytics uses. For example, we provide Adobe Analytics with de-identified data so that they may provide us with a better understanding of visitors’ interactions with the Website, including the source of the visitor’s website visit, actions a visitor takes while accessing the Website, or sites to which a visitor navigates after leaving the Website.

Opt-Out: If you would like us to stop providing your information to our third-party marketing partners, you may opt-out by emailing us at [email protected] or sending a letter to 600 N Pearl St., Ste. 900, Dallas, TX 75201.

California Residents

Under California Civil Code sections 1798.83-1798.84, also known as the “Shine the Light Law,” any of our users who are California residents are entitled to request and receive once a year, free of charge, a notice from us describing what categories of personal customer information (if any) we shared with third parties or corporate affiliates for their direct marketing purposes during the preceding calendar year. If applicable, the notice will identify the categories of information shared, the names and addresses of the third parties and affiliates with which information was shared. If you are a California resident and would like to request a copy of this notice, please submit a written request to the following address: Academic Partnerships, 600 N Pearl St., Ste. 900, Dallas, TX 75201. In your request, please specify that you want a “California Privacy Rights Notice.” Please allow at least thirty days for a response.

Service Providers

Academic Partnerships contracts with third parties to perform functions related to the Website (“Service Providers”). We only provide these Service Providers access to your information to the extent necessary to process your information and/or provide services to Academic Partnerships. We do not permit Service Providers to use or share your information for other purposes.

Data Security

We are committed to protecting the security of your information. We maintain what we believe to be appropriate physical, electronic, and managerial procedures to safeguard and secure your information and to prevent unauthorized access, maintain accuracy, and ensure appropriate use of your information. Even though we do our best to protect your information, the transmission of information via the internet is not completely secure, and we cannot guarantee our security measures. We are not responsible for any circumvention of any privacy settings or security measures or unauthorized access to your information.

Social Networking and Third Party Sites

When you sign in or link to the Website through any social networking service, any information you supply (or have supplied) to us becomes subject to the privacy policy of that social network/service. We do not control, and are not responsible for, the privacy practices of such networks or services. You should consult the privacy policy of such networks/services. If you post information in a public forum it becomes public information. In addition, we may disclose your Personal Information in order to identify you to anyone to whom you send communications through the Website. The Website may provide links to other sites or services. If you use such other sites or services, check their privacy policies. We are not responsible for the privacy practices of any other site or service.

Children’s Privacy

We do not direct the Website to, nor do we knowingly collect any personal information from, children under 13. If you are a parent or legal guardian who believes that your minor child provided us with any personal information, please contact us.

Managing Your Personal Information

You are responsible for keeping your information and any account details up to date. You may update or correct your information at or by mail at 600 N. Pearl, Ste. 900, Dallas, TX 75201.

Changes to this Privacy Policy

Academic Partnerships may revise this Privacy Policy at any time and without prior notice. When we do, we will post the change(s) on the Website. In the event that we make any material change(s) to this Privacy Policy, we will make commercially reasonable attempts to notify you. We recommend that you periodically review this Privacy Policy for any updates and/or changes. Your continued use of the Website after we make changes to this Privacy Policy shall be considered your acceptance of those changes.

Questions about the Privacy Policy

You may direct any questions or concerns regarding this Privacy Policy, or the practices described herein, to us at Academic Partnerships, 600 N Pearl St., Ste. 900, Dallas, TX 75201.

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